The power of ubiquitous media - UCLA Police on YouTube
All the ‘Net is abuzz with the latest viral video (viewer discretion advised for violence) … a UCLA student being forcibly removed from the campus library by police wielding and using the Taser(tm) electric stun gun.
I’ll let others comment about the right or wrong nature of the incident and whether the level of force used was justified. The lesson I take from this is that new media, ubiquitous media, where every phone is a camera and every iPod is a broadcast station for one, is rapidly gaining power, faster than any previous paradigm shift in new media. Companies of all kinds need to get involved in new media and understand its power, or ignore it at their peril.
Were I the Chancellor of UCLA, I’d have a video response to the incident up as quickly as possible (on their site and as a video response on YouTube), licensed under Creative Commons, so that news reports could grab it as well as the original video.
Update: behold the power of new media.
Posts that contain UCLA Police per day for the last 30 days.
Update 2: Bryan Person points out that this could also become an issue of Muslim vs. state in Los Angeles. The story is growing rapidly - add your thoughts to the comments, please!
Update 3: I figured out how to get Wordpress to embed the video.






