Financial Aid Podcast Free MP3 Internet Radio Show

The Financial Aid Podcast, weekly free MP3 financial aid Internet radio, no iPod needed.

Financial Aid News

Scholarship Search

FAFSA Help

Student Loans

 

And this is how you do NOT market to customers…

January 31st, 2007

… by causing a national security alert.

This device, shown right, is a product of a guerrilla marketing campaign done by Turner Broadcasting to promote some show that I can’t watch because I don’t own a television. It can, however, foul up my evening commute by shutting down half the city of Boston while bomb squads assess a potential threat.

I’m glad to see Boston’s police department responding quickly and efficiently to what could have been a dangerous situation.

CNN reports:

The devices displayed one of the “Mooninites,” outer-space delinquents who make frequent appearances on the cartoon, greeting passersby with a raised middle finger. Nine were reported around Boston on Wednesday, sending police bomb squads scrambling and snarling traffic and mass transit in one of the largest U.S. cities.

I’ve got a great marketing idea for the Commonwealth of Massachusetts and the city of Boston! Let’s send Turner Broadcasting a nice bill for the expense incurred by the city. Even better, let’s send them a bill for our time. Dear Turner Broadcasting: your recent marketing campaign caused my commute to be approximately an hour and a half longer than normal. As we both value time as money, I am invoicing you for $472.11 for the additional time and travel expenses incurred as a participant in your marketing campaign.

Please send the amount, paid in full, to: Christopher Penn, the Financial Aid Podcast, 15 Cottage Avenue, Suite 501, Quincy, MA. This invoice is Net 15 days, with a 1% fee for every day past 15 due. Thank you. Hey CC, send them a bill, too!

Update: some people are confused about what the fuss was. Compare the following photos:



The top image is the digital advertising gear. The remaining two images are IEDs, commonly used in Iraq to attack US troops.

  • Aqua Teen Hunger Force is the bomb.
  • John Jones
    I don't get it ... we here in NYC got it ... watch some AdultSwim tonight Boston: [url removed]
blog comments powered by Disqus