Does Second Life Need a Federal Reserve?
How many SL’ers have been following the tale of Ginko Financial’s collapse? The short version: Ginko Financial was an investment bank in the unregulated economy of Second Life. Depositors could deposit money with Ginko and receive returns on their deposits that vastly outpaced returns in real life. On or about August 2, Linden Labs ordered a closing of all casinos that used Lindens as a currency for gambling, effectively outlawing gambling in world. This, combined with trading problems on the World Stock Exchange, led to a depositor run on Ginko Financial.
What’s exciting and fascinating about all of this is that it’s a real-time, present day example of stuff that’s normally relegated to dry, dusty financial history textbooks, and a validation of some of the financial institutions we have in present-day America that we take for granted, or worse, criticize without fully understanding.
Two institutions in present-day America could have saved, or at least helped Ginko Financial: the FDIC and the Federal Reserve.
The FDIC, or Federal Deposit Insurance Corporation, is a federal corporation set up in 1933 which offers a guarantee to depositors that up to $100,000 of their money in checking and savings accounts will be replaced by the government if the bank fails. The primary function of the FDIC is to provide confidence to consumers that their money is safe, thus reducing the risk and impact of bank runs.
The Federal Reserve System is a central banking system created in 1907 after the third major banking panic in the United States. One of the functions of the Federal Reserve is to act as a lender of last resort for commercial banks who face a liquidity (cash) crunch; banks that can’t borrow from other banks to cover a shortage of cash at market rates can borrow from the Federal Reserve at rates set by the Fed, which typically are higher than free market rates.
In the case of Ginko Financial, having the ability to borrow from a lender of last resort would have allowed them to cover their depositors’ money, and having depositor insurance would in turn reassure those who deposited money that their money was reasonably safe. Instead, a bank imploded and took its customers’ money with it.
Interestingly enough, the absence of an FDIC and FRB equivalent has real life consequences, too. One of the other roles of central banking is to contain inflation. Hyperinflation and currency devaluation sound dry until you realize they were responsible for millions of deaths in the 20th century - hyperinflation was one of the key factors involved in the implosion of the Weimar Republic, which in turn led to the rise of Adolf Hitler.
It’s important to point out that Linden Labs doesn’t need to create either an FDIC or FRB equivalent - a private consortium can do that just as well. Instead of acting as solely independent entities, the 20 or 30 so banks in SL could set up an interbank offering system similar to what banks in London did years ago (the LIBOR rate, on which many loan products are based, is the London Inter Bank Offering Rate, the rate at which banks in London will borrow from each other), and establish transaction fees on things like ATMs to fund a deposit insurance fund, just as the FDIC does today.
Welcome, Second Life, to real life economics. Thanks for being a fantastic, living example of the power of money and what the risks of an unregulated economy look like.








Great article. I love how the metaverse is very much the world in small.
August 22nd, 2007 | #
I report on business issues on “print” and video media inside Second Life. To learn more about Ginko, you can consult http://virtuallyblind.com and http://metaversed.com for a lot more detail. I also have a set of resource links at http://slbizreview.com.
Your article misses a couple important things about the Ginko problems.
Ginko wasn’t really an investment bank in a normal sense. They were a bank which brought in money by advertising a 60% interest rate, and had been suspected of being a Ponzi scheme for a year or more.
The avatar who ran Ginko steadfastly refused to reveal either a transparent identity (who he was in real life) or to publish any financials at all.
In the real world, people don’t think about these things when they deposit money in an ATM, because they know (even unconsciously) that the FDIC is out there.
The fall of Ginko has had the desirable side effect of causing folks in Second Life to grow a bit more savvy. It is now hard for a financial company or even a company that seeks investment to launch without financials and without the executives substantiating real identities.
The Second Life Exchange Commission is struggling over standards of disclosure for this kind of information. The SLEC existed before the recent bank and exchange scandals, but has gotten a bit more attention since!
But within SL there is only reputation. There is no law, and there are no mechanisms other than reputation and honor by which to honor contracts. It is the anarcho-capitalist’s dream, and the unwary consumer’s nightmare (as far as capital markets and banks go).
The thing to understand is that there is no need to deposit a single “linden dollar” in a bank. Your money is as safe as it can be in the database associated with your account at Linden Lab. However, you won’t draw unreasonable interest rates from that! So, Ginko’s demise fed on a circle of greed that started with Nicholas, the avatar who ran it, and ended up touching thousands of others who chose not to question out of greed, or who were too naive to know they should question out of caution.
August 22nd, 2007 | #
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August 23rd, 2007 | #